The Economic and Cognitive Costs of Annoying Display Advertisements
نویسنده
چکیده
DOI: 10.1509/jmr.13.0439 *Daniel G. Goldstein is Principal Researcher (e-mail: dgg@microsoft. com), Siddharth Suri is Senior Researcher (e-mail: [email protected]), and Fernando Diaz is Senior Researcher (e-mail: [email protected]), Microsoft Research, New York. R. Preston McAfee is Chief Economist, Microsoft (e-mail: [email protected]). Matthew Ekstrand-Abueg is a doctoral student, Northeastern University (e-mail: [email protected]). This article is an adaptation and extension of the following conference proceedings article and appears here with permission of the publishers: Goldstein, Daniel G., R. Preston McAfee, and Siddharth Suri (2013), “The Cost of Annoying Ads,” Proceedings of the 22nd International World Wide Web Conference. © 2013 International World Wide Web Conference Committee. The authors thank Randall A. Lewis, Justin M. Rao, and David H. Reiley for helpful conversations. Bernd Schmitt served as guest associate editor for this article. DANIEL G. GOLDSTEIN, SIDDHARTH SURI, R. PRESTON MCAFEE, MATTHEW EKSTRAND-ABUEG, and FERNANDO DIAZ*
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